Silna Borter and Catherine Fellrath are back to Université d’été for the second lesson about elevator pitch. They showed to students some examples of bad and good pitch and recalled to them basic elements to compose a good presentation (explain the purpose of the project, talk in a simple and slowly, capture the attention, explain what is the problem)
After, every students team has attempted different types of speech (talking, playing, using images…)
It was a fun and stimulating afternoon!
Today, the professor Silna Borter and her scientific collaborator Catherine Fellrath talked about “The art of pitch”. They explained that the pitch is used to capture the attention of various stakeholders about our project or our business idea. It be must a short presentation, clear and popularized of ours activity and our needs. The elevator pitch is used to convince our interlocutors (investor, strategic partner, partner, bank…) that our idea is good! For this reason the elevator pitch must contain these elements: field of activity, the synthesis of the problem, the briefly explain of solution, highlight specificity, innovation and competitive advantage, schematize the business model, briefly expalin “go to market” strategy.
In the afternoon the students, under the supervision of professors and staff, practiced with elevator pitch.
Forent Joerin is Professor of Geomatics orientation at the High School of Engineering and Management of Vaud since 2011, where he teaches territorial governance. He was previously Chair of the Canada Research territorial decision support and Professor Esad (Graduate School of Spatial Planning and Regional Development, University Laval). It has a training engineer rural environment and the École Polytechnique Fédérale de Lausanne in Switzerland. His research focuses on the use of geographic information in decision-making regarding the future of the territories. It focuses in particular taking into account the complexity of territorial systems and the difficulties of deciding together. His taste for action research led him to design and implement participatory processes combining GIS and multicriteria analysis.
Jean Marc Sutterlet works for the Energy Services in the city of Yverdon les bains. He talked to students about a system nightlights that involves the use of sensors to reduce the energy consumption.